Luna Lash is a modern lash studio located in the heart of DUMBO, NY. When founder Sheryl came to us, she had a clear vision: to evolve her brand with a logo suite that felt bold, contemporary, and infused with celestial energy. With her visual direction and overall brand aesthetic already in place, our role was to craft a logo system that seamlessly aligned with her identity while bringing a fresh layer of refinement.
We explored variations using a striking serif typeface paired with geometric detailing inspired by galaxies, mineral forms, and dark, minimal textures. The result is a logo suite that feels powerful yet ethereal — a visual anchor for a brand that sits confidently between beauty and mystique. To complete the brand experience, we also designed a sleek, printed card to complement her packaging and enhance her product presentation.
LUNA LASH
Behind the Brand
To create a visual and digital identity that reflects the studio’s signature blend of approachable luxury: clean, elevated, and designed to resonate with modern, style-conscious clients.
The BRANDING Goal
Sheryl Medina, Owner and Lead Lash Artist of Luna Lash
"As a business owner, it's so hard to give your full trust in creating a piece that will represent your brand. The Palma Dorada executed it so well! The outcome came out to be all we dreamed of. She really pays attention to details when creating your logo, and this is exactly what we were looking for as a brand: a minimal, elegant aesthetic. I appreciate most the way she took every piece of feedback for adjusting our logo to it's final design."
KIND WORDS from our clients
Whether you're starting fresh or refining what's already there, your brand deserves to feel aligned and intentional. Let's create something meaningful — together.
The next chapter of your brand begins here.
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