Palma Dorada is a boutique branding studio devoted to crafting soulful, minimalist identities for thoughtful founders. Every detail — from the strategy to the typography — is shaped with purpose. This is branding as an act of clarity: uncovering the essence of your work and translating it into a visual presence that feels quietly powerful, deeply aligned, and built to last.
Rooted in intention. Refined through design.
Where Vision Becomes Branding
Hi, I’m Jenny, the founder of Palma Dorada and the hands (and heart) behind the work. I started this studio as a way to blend strategy with soul, creating brands that don’t just look beautiful, but feel aligned and deeply personal.
I work with thoughtful founders who care about meaning, not just aesthetics — people who want their brand to feel like an extension of their vision and values. My approach is calm, collaborative, and rooted in clarity. No fluff. Just design that reflects the essence of who you are, with warmth, intention, and yes, a little matcha always close by.
BEHIND THE BRAND
Meet Jenny Salazar
I believe branding is more than visuals, it’s how your work is felt, understood, and remembered. At the heart of my approach is clarity: understanding who you are, what you value, and how your brand can express that with quiet confidence. I create with intention, not excess, focusing on meaningful design decisions that reflect your essence and support your brand's growth. This studio is rooted in the idea that thoughtful branding is both an art and a strategy, one that leaves space for beauty, connection, and longevity. I'm not just designing brands, I'm helping founders like you believe in what you're building.
My Philosophy
At Palma Dorada, my mission is to help thoughtful, purpose-driven founders translate the heart of their work into visual identities that are clear, refined, and emotionally resonant. My work goes beyond just focusing on aesthetics. I focus on strategy and visual design, guided by story and shaped by intentional design choices. Every brand is approached with care and clarity, crafted to align with your values, connect with your audience, and grow with you over time. Through a calm, collaborative process, I aim to create not just beautiful visuals, but brands that feel true, grounded, and quietly powerful.
My Mission
At Palma Dorada, your branding is never rushed or templated. It’s an intimate, intentional process designed to honor the depth of your work. In a market crowded with fast, surface-level design solutions, we offer something different: a calm, considered studio experience rooted in collaboration, clarity, and creative integrity. What sets us apart is our commitment to both strategy and soul. We don’t just make things look beautiful, we make sure they mean something. Through thoughtful discovery, refined design, and deeply personal creative direction, we help you build a brand that feels aligned, elevated, and entirely your own. This is branding for those who care about the details, and the legacy they leave behind.
Branding with Depth,
Not Just Aesthetics
The Palma Difference
What Keeps Me Grounded
Daily Rituals
Whether you're starting fresh or refining what's already there, your brand deserves to feel aligned and intentional. Let's create something meaningful — together.
The next chapter of your brand begins here.
Receive intentional branding notes and sneak peeks from the Palma studio.
The Palma Letters
On Instagram
