Kats Interior Style is a modern interior design studio serving clients across New Jersey and New York City. Led by founder Kat Rodriguez, the studio is rooted in the philosophy of livable luxury, blending elevated design with everyday functionality for young urban professionals across a range of budgets.
For this project, Kat sought a complete brand and web experience that would feel elegant, clean, and approachable. We crafted a visual identity using a soft, cool-toned palette accented by neutrals to reflect her refined yet welcoming aesthetic. The logo pairs a bold serif with organic curves, marrying structure with softness. Her bilingual website, designed in both English and Spanish, presents a minimal, editorial layout with subtle statement moments, supporting her mission to make luxury interior design feel both accessible and deeply personal.
KATS INTERIOR STYLE
Behind the Brand
To create a visual and digital identity that reflects the studio’s signature blend of approachable luxury: clean, elevated, and designed to resonate with modern, style-conscious clients.
The BRANDING Goal
Kat Rodriguez, Owner and Designer Behind Kats Interior Style
"I knew that I wanted to rebrand prior to meeting Jenny, but I never really knew what I wanted. At some point, Jenny's profile showed up on my Explore feed on IG and as soon as I saw her previous work, I knew that I was ready for the investment. Her entire style, her company mission, and vision simply aligned with mine."
"I trusted that she knew what she was doing and gave her very few guidelines, as I consider her an expert in what she does. She blew me away with her work. Her work is so clean, modern, and creative. She is clearly passionate about what she does and I am a true fan."
KIND WORDS from our clients
Whether you're starting fresh or refining what's already there, your brand deserves to feel aligned and intentional. Let's create something meaningful — together.
The next chapter of your brand begins here.
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