Cindy The Clinician is the professional brand of Cindy Rojas, a licensed clinical social worker and bilingual mental health therapist based in Rhode Island. With an established practice and a growing digital presence through The Clinician Says, Cindy partnered with us to expand and unify her visual identity across both her therapeutic services and online platform. Her mission is to provide an inclusive, culturally responsive space for young adults navigating mental health challenges, while also supporting fellow professionals in the field.
Cindy envisioned a brand rooted in clarity and calm, a monochromatic palette paired with a clean, modern logo and monogram to reflect her grounded, approachable presence. We created a refined brand system including a minimalist business card and a comprehensive brand style guide that integrates her existing assets with new elements, ensuring consistency and cohesion across every touchpoint of her work.
CINDY THE CLINICIAN
Behind the Brand
To create a cohesive and professional visual identity that reflects Cindy’s inclusive, approachable, and grounded presence, bridging her therapeutic practice and educational content with clarity and calm confidence.
The BRANDING Goal
Cindy Rojas, Social Worker & Mental Health Counselor
"Jenny understood my brand goals and translated my thoughts into a visual identity that truly feels authentic and cohesive. She truly elevated my brand. Working with the Palma Dorada was an absolute pleasure.
Her professionalism, responsiveness, and genuine care for my project made the entire process seamless and enjoyable. She has a remarkable talent for turning ideas into a stunning visual brand identity."
KIND WORDS from our clients
Whether you're starting fresh or refining what's already there, your brand deserves to feel aligned and intentional. Let's create something meaningful — together.
The next chapter of your brand begins here.
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