Avant-Garde Salon & Spa is a longstanding icon in Miami, known for its luxury hair services and over five decades of excellence in South Florida’s beauty industry. With a loyal clientele that spans generations, Avant-Garde has built a reputation not only for its expertise but for its exceptional, welcoming client experience.
When the salon owner approached me for a brand refresh, our goal was clear: modernize the identity while honoring the legacy. We preserved recognizable elements of the original logo suite and introduced a refined, neutral aesthetic to speak to their diverse audience. Bold typography, a warm yet minimal palette, and subtle design updates came together to reflect the salon’s elevated reputation: timeless, approachable, and confidently rooted in its story.
AVANT-GARDE
Behind the Brand
To blend heritage with modernity, offering a fresh yet recognizable identity for long-time and new clients alike.
The BRANDING Goal
Zasil Juric, Owner of Avant-Garde
"We absolutely loved working with Palma Dorada. You are so easy to work with and are flexible, creative, and open! When you say "brand in a week," you truly mean that.
It was great that we could have our branding and logos ready in such a short period of time, without any processes and complications. Thank you so much for our new branding!"
KIND WORDS from our clients
Whether you're starting fresh or refining what's already there, your brand deserves to feel aligned and intentional. Let's create something meaningful — together.
The next chapter of your brand begins here.
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